MobPartner Teams Up with InMobi

Mobile ad network InMobi has teamed up with MobPartner to offer the affiliate mobile marketing firm’s advertisers access to inMobi ad inventory at a discounted price.

“Thanks to this integration, our advertisers and partners will have easy and effective access to a global audience of 200m internet users, especially in emerging markets in Southern Asia and Africa” says MobPartner co-founder Vianney Settini.

Arjun Som, head of online marketing & sales at InMobi, describes the deal as: “a win-win deal for both ecosystems”. He says: “This partnership will help advertisers to reach a broader audience, regardless of the business model.