Mocean Mobile, the ad-serving platform owned by Mojiva, has launch Mocean for Advertisers.
The mobile-exclusive product enables advertisers can directly plan, buy, monitor, and manage mobile ad campaigns from a unified dashboard.
Mocean says it will introduce RTB (Real-Time Bidding) functionality to the platform in the near future. 
“Two of the biggest pain points to date for ad agencies have been tracking and measurement, and there has been no available mobile ad-serving platform to address these challenges – until now,” said Julie Preis, SVP of product management at Mocean Mobile. “Mocean for Advertisers was built based on a true understanding of the mobile environment, and is an ad-serving platform that was created to allow for the management of all mobile advertising buys, including the latest rich media ads.”
Mocean for Advertisers joins Moceans for Networks, for Publishers, and for App Stores products – which it says adds up to a complete 360-degree ad-serving solution, on both the buy and sell sides.
