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moneysupermarket.com Goes Mobile

David Murphy

Moneysupermarket.com has launched a free iPhone app to deliver real-time deals and discount vouchers to its users. The Moneysupermarket Vouchers app was created in partnership with mobile agency YOC Group and offers a range of exclusive local voucher deals and discounts.

The app has a slick and simple interface with brightly-coloured buttons and straightforward navigation between categories. Using geolocation, users can filter by category, retailer or search by keyword, enabling them to access codes, printable coupons and mobile-specific vouchers close to where they are.

The app hosts the full range of over 10,000 deals already available on the moneysupermarket.com vouchers microsite and offers users the option to sign up for push notifications when favourite vouchers are about to expire. The app also enablesusers to book a table around 300 restaurants. Moneysupermarket.com’s own research suggests that UK consumers redeems over 2.4m discount vouchers every day, a figure which has risen by 25 per cent in the last year.

In addition to the app, Moneysupermarket.com has also launched a mobile site hosting the deals and offers available on the app. The site is accessible by anyone on an internet-enabled phone.

“Research shows the vouchers are more popular than ever with one in six Brits now searching for discounts on a daily basis,” says Mark Guymer, head of shopping and vouchers at moneysupermarket.com. “We wanted to provide a simple solution to help them get the deals they want, wherever they are. No other app out there brings together all of the functionality of m-vouchers in one place.”

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