Scopely, the leading U.S. mobile game maker, has unveiled its first global brand campaign for MONOPOLY GO!, titled “Friendship Pays.”

The initiative celebrates the game’s social and exhilarating experience with a star-studded lineup featuring comedy legend Will Ferrell as the voice of Mr. Monopoly, alongside Jason Momoa, Keke Palmer, and Chris Pratt.

The campaign’s debut creative spot immerses the cast into “GOville,” a fantastical world blending reality with the vibrant MONOPOLY GO! universe.

Characters like “Momoney” (Momoa), “Keke GoGo” (Palmer), and “Extra Chrispy” (Pratt) embark on a whirlwind adventure.

Guided by Ferrell’s hilariously mischievous Mr. Monopoly, they experience the thrill of building fortunes, reaping rewards, and enduring the occasional financial mishap.

The campaign will feature a cross-platform rollout featuring over 20 original videos, including two 45-second TV commercials, airing across television, streaming, social media, and digital channels.

“‘Friendship Pays’ is a tribute to the MONOPOLY GO! experience, which was expertly crafted by our talented game team at Scopely to connect a global community of ‘Tycoons’,” said Jamie Berger, SVP of Marketing for MONOPOLY GO! at Scopely.

“Our new creative spots and incredibly talented cast capture the emotional rollercoaster of playing the game, where friends turn into rivals and then friends again, with just a roll of the dice. And, who better to anchor the fun than the world’s most beloved and eccentric mogul, voiced by the one and only Will Ferrell?”