Moonpig has unveiled its 2024 Christmas campaign.

The campaign, titled ‘Moonpig Strut’, was created in partnership with the creative agency Modern Citizens and brought to life by production company Glassworks.

The advert will air across YouTube, TV, video-on-demand, radio, and social media platforms and will run through to Christmas.

The ad features the charming mascot confidently strutting through a street, fully adorned in festive attire from head to tail.

Moonpig CMO, Kristof Fahy, said: ““We know when it comes to personalisation Moonpig is unbeatable with the breadth of features that can be added to your card, and this is what we wanted to demonstrate with our new adverts.

“When the Moonpigs last debuted, we had such a great reception to them, so it was a no-brainer to bring them back but this time with extra confidence to reflect how the strength of our offering has grown too.”

Modern Citizen chief creative officer, Stu Outhwaite-Noel added: “If you told me I could just make Moonpig ads for the rest of my career I’d bite your trotters off.

“It’s such a joy to send more of these porky blighters strutting and moonwalking out into the world, all the more so with Glassworks doing the shepherding. Fly my piggies, fly.”