Masterclassing Connect

Movers and Shakers: Havas Entertainment, Incubeta, Total Media, Vamp and more

Gabby Fernie

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(L-R) Sarah Leccacorvi, Tom Smith, Dr Jane Leighton, Brendon Cook, Tim Natividad, Navanit Narayan

Leccacorvi joins Havas Entertainment 
Havas Entertainment, part of Havas Media Group, has announced the appointment of Sarah Leccacorvi to the newly created dual role of Head of Creative and Content, and Joint Head of JUMP, the content and partnerships division which now sits within the recently launched entertainment offering.

Leccacorvi spent the previous six years working for O2 as Head of Content. There she oversaw a number of award-winning content initiatives, from O2 Travel Fan, a six-part serieson the Rugby World Cup filmed in Japan (created in partnership with JUMP) through to collaborations with music artists on new technology.

“During my time at O2, I worked with JUMP to create some of our best content, and I felt their approach was incredibly strong, both strategically and creatively. Collectively we were both keen to explore new territories and try new things. So, when the opportunity arose, it felt like a natural next step to join the team” said Leccacorvi. “I’m looking forward to returning agency side, harnessing my brand learnings and supporting a great team to evolve an already strong agency, to meet the demands of today’s clients.”

Cook moves to Vamp
Global influencer marketing platform, Vamp has appointed Founder and former CEO of oOh! Media, Brendon Cook as a new independent board member.

Vamp Co-Founder Ben McGrath said: “Brendon is a true pioneer. His history of innovationat oOh! Media and as a founding member of the Outdoor Media Association of Australia is testament to his progressive approach. We’re excited to have him help shape the future of Vamp.”

Total Media recruits Leighton
Behavioural media agency, Total Media, has announced Dr Jane Leighton as the new head of its behave consultancy.

Leighton has held senior positions at Nielsen Neuro and Mountainview Learning. Most recently, she has been a Principle Behavioural Scientist at the Department of Transport where she championed the application of behavioural science in the government’s response to COVID-19.

“I’m thrilled to be taking up this position at behave where I’m certain we can continue delivering excellent results for clients across industry sectors.  I look forward to applying my experience in behavioural science and I'm certain that behave will remain at the cutting edge, delivering quality results for clients.” said Leighton.

Anomaly appoints European Head of Transformation
‘New model’ agency Anomaly has announced Lachlan Williams as European Head of Transformation, as it expands its business transformation capability into Europe.

With over 17 years working at both creative and media agencies, as well as News corp, Williams will bring his deep experience in brand ecosystems to bear to shape experiences, products and content that drive change across businesses.

“Anomaly has a great model, an exciting team and a compelling track record, so I’m really looking forward to helping them expand their transformation practice across Europe.” said Williams.

Lyca TV promotes Narayan to Group CEO
Lyca Group, the British multinational service provider and owner of Lycamobile, has promoted its Group Chief Operating Officer Navanit Narayan to Group CEO.

Since joining Lycamobile in October 2020, Narayan has proved himself a valuable member of the team. He has had an immediate impact, installing strong local leadership teams in foreign markets, and spearheading the digital transformation of the national business.

Navanit Narayan, Lyca Group CEO said: “I am extremely proud to have been offered the opportunity to set the course for Lyca Groups next stage of growth. At a time of global change and uncertainty, placing customers and digital capabilities at the centre of our business will undoubtedly support our growth ambitions. We have a tremendous leadership team and key global partners ready to take the business to the next level. I would like to thank them for their support and dedication as I step into my new role as Group CEO.”

Incubeta appoints US Marketing Director
Incubeta, the digital marketing services group, has announced the appointment of Tom Smith as Marketing Director in the US. As an experienced digital marketing strategist with more than 15 years of experience, Smith will originate the role of Marketing Director at Incubeta in the US market. 

“It’s fantastic to be joining a company during such a tremendous period of growth” said Smith. “Incubeta is taking great strides to develop new technology and services to deliver high quality, engaging and impactful campaigns on behalf of its clients to help them grow and succeed. I’m excited to start showcasing the success of the amazing and talented team in the US as the company continues to develop and thrive.”

Itzhak joins Nickelytics board of advisors
Leading Mobility and Data expert, Liad Itzhak has been appointed to the board of advisors at Nickelytics, a Techstars backed company innovating out-of-home advertising.

Itzhak brings more than 15 years of seasoned tech mobility leadership and a proven track record of leading and building major systems at tech giants Google and Waze.

“I am thrilled to help Nickelytics optimize its mobile data solutions for the rideshare community,” said Itzhak. “I’ve spent my career creating, leading and scaling mobility tech companies and I look forward to working with their team towards a unified goal to achieve urban mobility efficiency and connection through new and disruptive technology innovation.”

Semasio recruits Ballueder
Unified targeting company Semasio has announced that Volker Ballueder has joined as Head of Sales and Client Development for EMEA, where he will be driving further client expansion and building a sales structure to grow Semasio among new and existing clients.

Ballueder joins the Semasio team with decades of experience in leadership roles at the world's largest media agencies and leading technology platforms, at which he led operations rollouts, developed acquisition strategies, and managed large, global teams with revenues in the tens of millions.

“The change of the industry from third-party cookies to post-cookie IDs and context is exciting, and Semasio is uniquely positioned to bridge the gap,” Ballueder said. “It’s an exciting role with an innovative company moving away from ‘audience only’ and ‘context only’ to truly unified targeting, seamlessly combining audience and contextual targeting.”

Samba TV enlists Natividad
Samba TV, a global leader in omniscreen advertising and analytics, has announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company’s relationship with marketers around the world.

Previously heading up sales teams at Roku, Amazon, and Google, Natividad brings deep advertising industry experience to extend Samba TV’s leading market position delivering omniscreen marketing solutions built on first-party, real-time TV data. 

"CTV is the fastest-growing segment of the advertising industry, and I’m excited to join and contribute to Samba TV’s growth at this critical moment in the industry’s development” said  Natividad.