The Future of Mobile

Movers & Shakers: LoopMe, Fyber and More

Alex Spencer

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track of who's joined which company, and what they're doing there.

[caption id="attachment_93501" align="aligncenter" width="1250"]LoopMe's Cruz, Monaco, Frank, Upstone and Schoelch (l-r) LoopMe's Cruz, Monaco, Frank, Upstone and Schoelch (l-r)[/caption]

LoopMe hires four
Mobile video DSP LoopMe has made four senior appointments to its New York sales team.

Mike Schoelch, previously manager of advertising solutions at eBay, has been named director of sales. Joe Monaco has left his sales director role at DataXu to become US senior sales director. Finally, both joining from YuMe, Carlos J. Cruz and Spencer Frank will take the roles of senior director of sales and account executive, respectively.

“It’s fantastic to have such a strong team joining our operations in the New York office. We have seen massive demand for our formats, data management platform and AI products since we launched in the US, and Carlos, Mike, Joe and Spencer’s expertise and enthusiasm will enable LoopMe to continue exceeding the expectations of our clients and drive forward our expansion in the US”.

Fyber adds CTO and CBO to management team

Mobile ad platform Fyber has expanded its management team, with the appointment of Henrik Basten as chief technology officer and Jim Schinella as chief business officer.

Basten was managing director and co-founder of Falk Realtime, an ad tech company acquired by Fyber in April, and has previously worked at Experian and United MailSolutions. Taking the CTO role from Markus Knoke, Basten will be responsible for leading the end-to-end engineering and management of Fyber's technology platform.

Schinella joins Fyber with over twenty years of experience in the digital industry, at the likes of Yahoo, AOL and Netscape, and will be based at the company's US office in San Francisco.

Millennial's Scantlebury joins 1XL

Premium news inventory platform 1XL has named Adam Scantlebury as mobile product manager.

Scantlebury was previously EMEA Account Manager for third-party demand clients at Millennial Media, and before that worked as digital campaign manager at Bauer Media. At 1XL, he will be responsible for developing the user- and geo-targeting aspect of 1XL's offering.

If there's an appointment you'd like to see featured in the next Movers & Shakers, get in touch with