Mr Green Releases Facebook-linked Casino App

Logotype_MrGC_RGB_vitSweden-based online gambling company Mr Green & Co has released a new casino app to its UK audience that enables users to log in via their Facebook accounts.

The app release follows Mr Green & Cos acquisition of online gaming company Social Thrills, which offers casino gaming on Facebook through the Spin Tower Casino brand.

Over the course of the summer, teams from both companies have worked together to develop a new smartphone version of the Mr Green online casino for the UK market.

“For us, being one of a handful of gaming companies to offer real-money gaming in the UK market with a Facebook log-in represents a seal of quality,” said Mikael Pawlo, CEO of Mr Green & Co. “We are highly satisfied with our presence on Facebook with Spin Tower Casino. It has given us a deep understanding of player behaviour on this platform.”

The company is treating the initial launch of the app as a test that isnt expected to have a major impact on earnings in 2014. However, it does consider the presence on Facebook, and link between the social network log-in and its mobile apps as a strategically important distribution channel for its future endeavors.