A group of executives have left behind their senior management jobs at a music and sound collective to form a new company focused on sonic branding. Max De Lucia, Greg Moore, and Sascha Darroch-Davies have all decided to call it a day on their time at Adelphoi Music to start DLMDD.

The trio have teamed up with former Frukt MD Jeremy Paterson setup the agency, which aims to brings brands together with world-leading music talent to create ‘spine-tingling sonic identities’. The agency is up-and-running now with De Lucia in charge of client relationships, Moore leading production, Darroch heading agency partners, and Paterson running operations.

“A sonic identity is a powerful tool, offering brands the opportunity to live boldly in the public consciousness and lodge themselves deep in people’s memories, provoking a profoundly felt emotional response,” said De Lucia.

“The audio and voice market is booming, but there aren’t many agencies claiming ownership of the sonic branding space, and there certainly aren’t many doing it well. As brands increasingly need to connect with people where their ears are but their eyes aren’t, DLMDD aims to become the number one agency to help them navigate that arena.”

Between the group, they have worked with brands including HSBC, M&S, Volvo, Unilever, Amazon, Coca Cola, Nokia, Magners, O2, NSPCC and Ben & Jerry’s, and with artists including Dizzee Rascal, Zane Lowe, Avicii, Guy Chambers and The Darkness, as well as winning several awards.

DLMDD is said to already be in talks with brands including “a major international supermarket, a leading UK telco, a travel company, a bank, a FTSE 100 tech company, an automotive brand and a leading cosmetics brand”.

“Music and sound are powerful forces in people’s lives: they can make us run faster, drive differently, concentrate for longer and see the world in different ways. And increasingly, as we all face media overwhelm and screen fatigue, audio and voice-led tech provides a valuable breakaway from screen time – so brands that aren’t preparing for this will lose ground,” said Darroch-Davies.

“In an increasingly audio-led world, DLMDD has the scientific and commercial grounding, and the creative rigour, to help brands capture the public’s hearts and minds through timeless sonic identities, rooted deep in their own brand heritage and DNA.”