NeoMedia Technologies has launched its updated NeoReader 4 barcode-scanning software application for iOS. The firm says the upgrade ensures the best quality barcode-scanning experience for Apple users and is available from the App Store now.
NeoReader is a universal barcode scanning application that transforms a mobile phone into a barcode scanner and allows customers to access mobile content by scanning codes from print ads, publication, packaging, and more.
NeoReader scans all 1D and 2D code types (Data Matrix, QR codes, Aztec Codes, EAN, UPC, and Code 128). It bridges the gap between traditional and digital media allowing users to access specific web content, real-time product or service information, download content or complete a mobile commerce transaction with one click. 
The new release offers a redesigned user interface for improved navigation; optimized graphics; an enhanced viewfinder; improved algorithms for faster barcode scanning; ‘copy to clipboard’ functionality for scanned codes; and improved iOS 5 compatibility.
