Only Six Per Cent of Diners Interested in Restaurants Apps
- Sunday, July 19th, 2015
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Just six per cent of diners say theyre very likely to download a restaurant or food chains app, preferring apps which aggregate a number of different restaurants. Thats according to a report from OpenTable, which surveyed 6,000 users of its online restaurant booking service across 10 cities in the US.
Its not all bad news, though. 18 per cent say they always or frequently use their devices to interact with a restaurants loyalty program, and 17 per cent share the experience on social media.
Just 13 per cent have ever used mobile payments in a restaurant, but 46 per cent said that theyd like to try it.
Topping the list of most wanted features, meanwhile, is the ability to beat the wait list – 85 per cent of respondents would like to know how long the wait for a table is in advance, and 83 per cent want to add themselves to the list before arriving.
Theres very little demand for using smartphone or any other technology to order in advance, however. Only 19 per cent said they were interested in ordering drinks and just 14 per cent for food, while pre-paying was the least demanded feature, at a mere 12 per cent.