Opera Acquires Bemobi, Latin Americas Netflix for Apps

Opera logoOpera Software has acquired Bemobi, a subscription-based app discovery service in Latin America.

Pitched as a Netflix-style service for Android apps, Bemobi gives users unlimited access to premium apps for a weekly fee.

The acquisition enables Opera to offer a new discovery and monetisation channel to its app developer partners, and a value-added service offering to MNOs.

In the long term, Opera is intending to expand the service across the globe, but the acquisition is also a way into Latin America for Opera, which is planning to leverage Bemobis relationships with local MNOs to push its own products in the region.

“Opera has expanded rapidly in the mobile app ecosystem, and our goal is to innovate within this space in a manner that benefits everyone. Bemobi is a natural fit for Opera in this direction,” says Lars Boilesen, CEO, Opera Software. “This acquisition brings an added dimension to our app-discovery services, with a new monetisation model that has proven to work well in our core markets.”