UK digital advertising platform, Ozone, has announced a partnership with Our Media, a publishing firm business with a 30-year heritage of helping audiences pursue their passions in craft, cycling, science and nature, homes and music through highly trusted, original content, in print, video and online. Its brands include BBC Science Focus, BBC Wildlife, YourHomeStyle,  Gathered.how, Bike Radar and Cycling Plus. Across its portfolio of online titles, Our Media reaches 2.3m readers every month (Source: Ipsos, Iris 2023).

Our Media’s titles will be available as part of Ozone’s audience platform, offering advertisers a complementary way to work across premium publishers, and reach audiences at scale in quality online environments. In addition, Our Media will work with Ozone’s Biddable Management Service, a solution designed to help publishers leverage technology specifically designed for premium content businesses. This service aims to allows publishers to manage programmatic overheads more effectively, maximise their revenues, and ultimately improve their readers’ online experience.

“We looked at a number of options for the placing of our programmatic and audience digital ad sales, but the combination of scale, experience in onboarding different types of publisher and the strength of the team at Ozone made the choice in the end a straightforward one,” said Our Media CEO, Andy Marshall. “We very much look forward to building our partnership with Ozone in the coming months and years.”