Outbrain, the discovery and native advertising feed for the open web, has announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360. Powered by BidSwitch, the Display & Video 360 integration will enable advertisers to access Outbrain’s inventory more efficiently and directly.

“Display & Video 360 gives our customers efficient access to buy Outbrain’s premium native inventory, further heightening our investment in both the programmatic space and innovative native solutions for marketers,” said Gilad de Vries, senior vice president of strategy at Outbrain. “Our platform and offerings are constantly evolving to cater to the needs of modern advertisers and publishers, and our continued investment in unique deals and inventory packaging are a direct reflection of that.”

Philippe Imbert, head of and programmatic partnerships at TradeLab, an Outbrain client, said his company would be activating Outbrain in Display & Video 360 for its clients in order to reach a targeted audience on premium publishers and deliver incremental performance into their digital strategies.
Outbrain operates in 55 countries and is headquartered in New York City, with offices in 18 cities worldwide