Ozone pre-roll video goes live with ABBA Voyage campaign
- Monday, November 7th, 2022
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ABBA Voyage, the virtual concert residency in London by the Swedish pop group, has launched a pre-roll video campaign across digital advertising platform, Ozone, sites nationally. The campaign, planned and bought by Integrated agency AKA, will run for the next two months, and is the first pre-roll campaign to run on Ozone.
Independent research from Lumen found that video advertising running across Ozone’s portfolio of websites delivers twice as much attention as other sites, and 2.5 times more attention than the equivalents on social platforms.
“We are great supporters of Ozone and the way they make it easy for brands and agencies to deliver campaigns at scale across the web’s most premium sites,” said Alex Facey, Digital Director at AKA. “With a roster of content-rich entertainment clients, our team is continuously looking for new and effective ways to reach audiences in quality environments.”