Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising bollard, accompanied
DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by in-game retailer, Dubit. As a result, the fashion house’s virtual collection will feature a range
Sports Direct has been named the official title partner of fitness competition HYROX. Ahead of the event, taking place this weekend [4 May 2024-6 May 2024], the retailer will host
Yesterday [1 May 2024], social media giant Pinterest disrupted expectations at its annual advertising summit, Pinvision. The event, which took place at White Rabbit Studios in London, guided advertisers through
Vitamin and supplement company, Metagenics, has announced its strategic partnership with global digital marketing business, Jellyfish. After an extensive pitch process, Metagenics selected Jellyfish for their expertise across media, creative,
Ebay has launched a new campaign, “Turn your nothing into something you love”, showcasing the frustration of having nothing to wear despite a wardrobe full of clothes. Created by the ecommerce giant’s lead
TikTok has revealed it blocked over two million sellers and prevented 37 million items to be listed. According to the the first ever TikTok Safety Report, which details its investment
iD Mobile has launched a new landmark deal secured by Channel 4 to sponsor E4 Bright Entertainment. From today (1 May), the virtual network operator will sponsor content from E4
Footballer Erling Haaland is to become a video game character as part of a new partnership with mobile game Clash of Clans. As a result, the partnership will see the
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
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