iD Mobile has launched a new landmark deal secured by Channel 4 to sponsor E4 Bright Entertainment.

From today (1 May), the virtual network operator will sponsor content from E4 Bright Entertainment including shows such as The Big Bang Theory, Modern Family and Brooklyn Nine-Nine.

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Brokered and managed by SPP Media and Spark Foundry, iD Mobile has also partnered with its newly appointed creative and PR agency Trouble Maker to create unique idents that resonate with the brand’s audience.

The indents, which have not been announced yet, will feature voiceovers from UK comedian and actor Matt Berry, the telecoms giant has revealed.

According to iD Mobile Customer and Marketing Director Lewis Henry, the move is “an exciting new chapter for iD Mobile” adding that it is the “perfect way to reach people of all ages at scale as we roll out our fresh brand platform.”

Channel 4 Sales Sponsorship and Commercial Opportunities Leader Rupinder Downie, said: “This partnership continues the delivery of Channel 4’s Fast Forward strategy, underlining our leadership in creating innovative opportunities for brands.

“E4 Bright Entertainment is a well-known and respected programming offering amongst younger viewers – and we look forward to generating significant reach for iD Mobile amongst this commercially receptive audience.”