News

Perrie shines at Hawaiian Tropic’s ‘Endless Summer’ rooftop gig

Hawaiian Tropic continued its ‘Endless Summer’ campaign last night with an exclusive rooftop gig by UK brand ambassador Perrie at Shoreditch House. The event was produced with Buddy Media Group,

News

Tesco expands LiveRamp partnership to power personalised Ads

Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its customers. The UK’s largest retailer will now use LiveRamp’s Data Collaboration Platform across

News

Debenhams partners with Pinterest to drive growth

Debenhams Group is working with Pinterest to grow brand awareness and attract more customers. It’s the first UK Group brand to launch a Pinterest campaign this year. Together, they’re creating

News

Specsavers taps into Oasis reunion hype 

Specsavers is riding the wave of Oasis reunion fever with two cheeky activations that blend its signature humour with health messaging. In support of its national audiology campaign The Whole

News

Prezzee launches world-first AI adventure

Prezzee is marking the release of Universal Pictures’ and Amblin Entertainment’s Jurassic World Rebirth with a world-first free personalised AI experience that places adventurous users right at the centre of

News

Vodafone campaign simplifies customer support

Vodafone has launched a new campaign to introduce its latest customer service feature, ‘Just Ask Once’. The new campaign shows how ‘Just Ask Once’ removes common frustrations like being passed

News

Allwyn unveils hope-filled National Lottery ad

Allwyn has launched a new campaign aiming to highlight how hope and optimism can bring people across the UK together this summer. Created by its internal team, the initiative features

News

Kimberley Walsh unveils new paint shade with Wickes

Girls Aloud singer Kimberley Walsh has launched a new paint shade with Wickes as part of her ongoing partnership with the retailer. The campaign, created by St Luke’s, focuses on

News

Measurement takes the wheel: World-first study tracks in-car advertising’s real brand impact

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of

News

TfL unveils new look for 25th anniversary

Transport for London (TfL) is giving eight of its transport services a new look, using the same design across the network for the first time, to celebrate its 25th anniversary.