Prezzee is marking the release of Universal Pictures’ and Amblin Entertainment’s Jurassic World Rebirth with a world-first free personalised AI experience that places adventurous users right at the centre of the action.

Developed by the digital gifting platform, the experience uses generative AI and advanced audiovisual synthesis to nominate intrepid explorers to join Jurassic World Rebirth’s Zora Bennett and her team on a thrilling mission.

Part of Prezzee’s Magical Moments campaign, the activation merges the global popularity of the Jurassic World franchise.

In partnership with Universal Pictures and Amblin Entertainment, the campaign will be promoted through a multi-channel approach in every market where Prezzee operates.

A comprehensive PR strategy will target national, regional, and lifestyle media, along with strategic collaborations with mid-tier and micro influencers.

Users will be encouraged to share their personalised mission on Instagram, Facebook, and TikTok using the hashtag #PrezzeeMagicalMoments and tagging Prezzee.

James Malia, president of the UK and Europe at Prezzee, said:“With the rise of new AI technologies, we saw an exciting opportunity to deepen Prezzee’s emotional connection with customers and expand our offering with experiences that feel both magical and deeply personal.

“By aligning with one of the world’s most iconic entertainment franchises, we’re not only expanding the Magical Moments platform, but also introducing Prezzee to new audiences across multiple markets. It’s a chance to deepen brand awareness, create meaningful engagement, and showcase the power of a digital gift experience at scale.”