Pandora has launched its latest campaign to “drive brand growth,” featuring Hollywood star Winona Ryder.

The campaign, shot by renowned photographers Fabien Baron and Craig McDean, is part of the brand’s ‘Be Love’ creative platform, which debuted in 2024.

The campaign showcases some of Pandora’s most popular jewellery pieces and stars supermodel Iman, alongside models He Cong, Karen Elson, Ugbad Abdi, and Vittoria Ceretti.

The ‘Be Love’ platform has previously featured global ambassadors like Chloe and Halle Bailey and Pamela Anderson.

Ryder said: “It’s really to listen. To try and be as understanding as possible. Seeing things from a different perspective, that represents love to me. It’s just a profound way to experience love.

Pandora CMO Berta de Pablos-Barbier, added: “We continue to craft jewellery that serves as a personal and meaningful expression of love. From the customisable Be Love heart charm to the minimalist Essence heart ring, each piece reflects our commitment to quality and innovation.”

“As we continue to evolve into a full jewellery brand, we are strengthened by collaborations with impressive talent and strategic investments that elevate Pandora’s position as the leading brand in accessible luxury jewellery.”