Peloton is inspiring individuals to achieve their fitness aspirations with the second phase of its multi-part campaign.

Titled ‘Find your push. Find your power’, the initiative was developed by creative agency Special London and will run across TV, online video, social media, audio platforms, and digital channels until February 2025.

The campaign will air in the UK, Australia, Germany, the US, and Canada.

Lauren Weinberg, Peloton’s chief marketing officer, shared:
“Our research shows that our target audiences often struggle to find time to work out and are looking for a comprehensive and convenient fitness solution that offers variety.

“Peloton provides a personalised, motivating, and entertaining fitness experience designed to fit your life, with thousands of workouts to get you to your goals, and a supportive community by your side when you need it.

“‘Keep Up’ shows how Peloton adapts and grows with you as life gets busier and unpredictable; something many of us can relate to during the holiday period.”

David Day, chief creative officer at Special London, added:
“This is a pure human story, exploring why it is we do what we do. But it doesn’t just hold up a mirror to our audience; it’s a reflection of Peloton as a brand.

“It is so much more than a fitness company or a catalogue of workout equipment – they are the absolute masters in motivation. Everything they do, everything they offer, is carefully designed to aid you on whatever journey you’re on, because the best workout is the one you’ll actually do. And this campaign is a real celebration of that.”