Pepsi MAX unites football legends in new ad
- Thursday, May 22nd, 2025
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Pepsi MAX is bringing together football legends from different eras in an action-packed new campaign featuring David Beckham, Alexia Putellas, Leah Williamson, and Lauren James.
At the heart of the campaign is a fast-paced 60-second ad titled ‘Refresh the Game’, where Putellas, Williamson, and James journey through time with Caroline Graham and Farah Jefry to join forces with some of the sport’s all-time greats.
The ad seamlessly blends historic footage of Brazilian icon Pelé with classic Pepsi commercials starring Ronaldinho and a young David Beckham, as today’s top female players engage with these legendary figures on the pitch.
The film cuts to David Beckham, standing in a wild west saloon, a reprise from 2003’s The Shootout. James intercepts an ice-cold bottle of Pepsi as it slides across the counter before it reaches the former England international. James then joins Jefry outside for a cheeky nutmeg before grabbing a can of Pepsi MAX.
Steven Hind, CMO Beverages, UK&I at Pepsi MAX commented: “Our new film, Refresh the Game, is a powerful tribute to football’s iconic figures and a bold look at the game’s dynamic future. At Pepsi MAX, we’re actively investing in the growth of women’s football, backing the game-changers who are pushing boundaries and igniting passion. Pepsi MAX’s DNA is rooted in challenging norms and driving innovation – evident in both our products and partnerships – and this campaign embodies that spirit.”

