Pinterest, in collaboration with Samsung, has launched a campaign titled ‘Everything’s better in Bora’, highlighting the new Bora – Korean for “purple” – colour range across Samsung products.
With ‘winter coats’ and ‘nails’ amongst the top searches by Gen Z Pinners in recent weeks, Samsung used the search data as insight to inform the campaign creative, linking the new product colourway to the interests and searches that are top of mind with Samsung’s key target audience.
The campaign aims to show people the difference a dash of Bora purple can make when it comes to making a statement across fashion, makeup and accessories, including phones, headphones and smartwatches. The campaign then allows Pinners to then explore the new range from Samsung, including the Galaxy S22, Buds 2 Pro and Watch 5, directly on the brand’s product page.
“We are delighted to partner with Pinterest to create exciting and relevant content for our new colour range for the Samsung Galaxy S22, Z Flip4, Buds2 Pro and Galaxy Watch5,” said Annika Bizon, Marketing and Omnichannel Director at Samsung. “With Gen Z Pinners searching for inspirational winter coats and nails, our ‘Everything’s better in Bora’ campaign creative will resonate with their desire to inject a splash of colour into their daily lives while discovering our new products.”