Mobile gaming firms PlayHaven and Kontagent have entered into an agreement which will see them merge into a single company.
Together, theyll offer an integrated solution which combines Kontagents analytics solution with PlayHavens acquisition, engagement, and monetisation tools, which they expect to have a reach of over 400m monthly active users.
Andy Yang, CEO of PlayHaven will become the CEO of the combined company, while Kontagent CEO Josh Williams will become CTO, as well as serving as chairman of the Board of Directors.
“This is a massive game changer – not only for PlayHaven and Kontagent, but for our customers and the broader mobile industry,” Yang said. “Together, we are bridging the gap between insight and action in unprecedented fashion.”
Investors in the new company include ALTOS Ventures, Battery Ventures, e.ventures, GGV Capital, Maverick Capital, Morgan Creek and Tandem.