mGage

Playrcart signs Anheuser-Busch and Boots to pilot new ad tech integrations

Gabby Fernie

Playrcart, a young start-up that turns advertising assets into instantly transactional ads, today announced partnerships with Anheuser-Busch inBev and Walgreens Boots Alliance.

The brands will integrate Playrcart’s technology into the media content they’re already creating to enable customers to transact directly within their advertising assets. Whether it's purchasing a product, donating to a charity or booking a service, customers can do it all immediately and directly without ever leaving the ad itself.

Last month, Playrcart won a £20,000 pilot contract for Belgium drink and brewer company Anheuser-Busch InBev, as part of MADFest’s MAD//Anywhere competition. Hundreds of start-ups pitched Anheuser-Busch how their technology could boost the brands D2C channels and acquire customers more efficiently.

Global retail and wholesale pharmacy Boots recently partnered with Playrcart to focus on its skincare brand Liz Earle. The brand incorporated Playrcart’s technology into its video content for an initial pilot, and as a result saw the ‘clicks’ required to achieve checkout online reduced by 72%. After seeing such positive results, they have requested a phase 2 roll out.

“At Liz Earle Beauty Co. we know that having a convenient way to shop is really important to consumers. We recognise that the current climate requires brands to take a fresh look at how to best reach and service new customers and see the in-ad purchase technology offered by Playrcart as a way of driving trial in a uniquely engaging and user-friendly way," said UK Marketing Director at Liz Earle, Katie Swift. "Now more than ever this technology feels highly relevant, and we are looking forward to seeing how it opens up a new opportunity for brands and customers alike.”