Prezzee has launched a free Easter experience using artificial intelligence.

Families can now take part in a personalised Easter egg hunt, guided by an AI-generated Easter Bunny and her team of helpers.

Using photos of a family’s home, garden, and a favourite toy, the technology creates a custom video. In it, the Easter Bunny’s “hoperatives” find the best places to hide eggs, making the countdown to Easter extra special.

This is part of Prezzee’s Magical Moments campaign, which began with a popular Christmas activity where an AI Santa confirmed whether kids had made the nice list. That festive experience reached over 14 million people and saw nearly 100,000 video views.

The campaign will be promoted through social media influencers and news outlets across countries where Prezzee operates. Families are encouraged to share their videos using #PrezzeeMagicalMoments.

Jane Scotcher, chief marketing officer said: “The Magical Moments campaign is all about spreading joy. We want to create memories for kids around the world and AI has unlocked a new avenue to do so. The Santa activation was a brilliant success and seeing kids’ faces light up when they see the Easter Bunny videos has been incredible.

“We are excited to continue these moments throughout the year, helping families deliver joy to their young ones. In the future we will build on this platform to make gifting moments even more magical, including Christmas, birthdays and plenty more.”