Comics publisher Marvel has partnered with Aurasma to create an AR app for iOS and Android. Released in April, the app will enable customers to scan selected Marvel products to access exclusive content.
“Marvel AR is a perfect example of how digital innovation not only gives added value to print comics, but also brings a delivers an entirely new reading experience,” says Peter Phillips, senior vice president, Marvel Digital Media. “Now fans will have access to more behind-the-scenes material from their favourite Marvel products than ever before—and it’s all absolutely free.” 
Marvel also announced Infinite Comics, a digital comic book format available on Tablets and smartphones, which can be purchased via comics store apps, or redeemed using a code included with print copies.
