Qatar Airways has launched a creative new campaign that offers the chance to insert an AI avatar of yourself into a rom-com-inspired blockbuster.

Created by the global agency McCann Worldgroup, the campaign, titled ‘AI Adventure,’ elevates the concept of an ‘airport romance’ with a story of two globe-trotting, star-crossed lovers.

Qatar Airways chief commercial officer, Thierry Antinori said: “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.

Qatar Airways Senior VP of Global Marketing and Corporate Communications, Babar Rahman, continued: “With this latest campaign, we have encapsulated our vision as an innovation leader in the industry.

“Crafting an immersive brand experience where anyone can be the star has allowed us to create deeply personalised connections with our audience, ensuring every moment is truly unforgettable.”