Radox has unveiled a new partnership with London Marathon Events, becoming the official bath and shower gel partner of the TCS London Marathon under a two-year agreement.

The collaboration aims to support and energise runners throughout their training journey.

The brand’s range of bath and shower products, including its popular Muscle Soak bath soaks and salts, will play a key role in helping participants recover as they prepare to tackle the 26.2-mile course through London’s iconic landmarks next April.

“As a heritage British brand, we are proud to be part of this amazing event in London,” said Unilever, Senior Brand Manager, Zoe Thompson, said.

“Radox is committed to supporting and energising people throughout life’s challenges, whether that’s the TCS London Marathon or daily life. We can’t wait to be waiting at the finish line to celebrate with all the participants next April.”

This announcement follows the Unilever-owned brand’s high-profile return to TV earlier this year with a £7 million campaign, ending a three-year advertising hiatus.

“Running a marathon takes courage, determination, and resilience,” said Hugh Brasher, CEO of London Marathon Events.

“Radox is the perfect partner to support participants throughout their TCS London Marathon experience.”