Read our February print edition online today

The February 2019 print edition of Mobile Marketing is available to read online here now. In it, we look at the future of voice search, as controlling devices and service by voice as opposed to text entry becomes the norm.

We also take a deep dive into Rich Communication Services, more commonly known as RCS, and ask what threat, if any, RCS poses to the future of apps. TikTok is the social, video-sharing platform of the moment, so Tara Ellis from digital agency Waste has written a handy explainer on what it is, how it works, and how brands can tap into it.

Blippar also comes under the spotlight as Adam Kaplan, from AR firm Edgybees, looks at the company’s demise, and rebirth.
In our cover story, Christian Dubreuil, MD EMEA, ad and audience at Dynata, explains how rigorous measurement, based on extensive data sets, can help marketers in their quest for transparency and provable return on investment.

There’s also advice from Tamoco on how app marketers can leverage location; from Adjust on fighting ad fraud; and from Moburst on driving app downloads. And Forrester analyst Brigitte Majewski considers how regulation could impact Facebook’s ability to innovate.

On top of all this, we have a special 24-page supplement, The Programmatic Handook, where experts from the programmatic coal face take a deep dive into all aspects of programmatic, including data, creativity, video and machine learning.

You can read the issue here