The Mobile Marketing iPad app has been updated with the latest edition of our quarterly magazine.
Issue 16 is our annual MWC edition, which will be distributed in Barcelona later this month – and at 68 pages, it’s our biggest edition to date.
Inside, you’ll find a look back at the entrants to last year’s Barca Starta competition, and how they’ve fared in the past 12 months, and not one but two articles looking at the flurry of M&A activity this industry has seen recently: a deep dive into three of last year’s most important mobile ad deals – Millennial and Jumptap, Amobee and Gradient X, and Twitter and MoPub – as well as a round up of the year’s biggest acquisitions so far in wider mobile and connected device space.
On top of all that, we also lift the lid on native advertising, hear from Russell Buckley on why mHealth is shaping up to be the next big thing in mobile, take a look at the latest developments in the location-based services market and much more. 
If you have a previous edition of the magazine on your iPad, check your Updates for the latest version. Otherwise, click to here download the app – it will come ready loaded with the latest issue.
If youd rather read the magazine on your desktop, you’ll find it on Issuu here. If you want to get hold of a print copy, you can subscribe here.
