The latest edition of our print magazine is out now and is available to view online here.
In it, you’ll find a major feature looking at the problems facing the mobile advertising business in the shape of ad blocking, ad fraud, viewability and brand safety. We also take a look at what the future of social media might look like, and investigate Trinity Mirror’s new mobile advertising solution, pinpoint.
In our cover interview, we talk to Unique Digital UK MD Phil Stelter about the agency’s data-driven approach to mobile, and there’s also a piece looking at new research from Teradata on how retailers are failing to leverage the full potential of their apps. 
UI and UX evangelist Simon Wheatcroft issues a rallying call to app developers to pay more attention to accessibility when developing their apps, while Jon Mundy, UK MD at Zapp360, argue that mobile advertising needs to go back to basics. And Cory Haik, executive director, emerging news products at the Washington Post outlines the publisher’s approach to mobile in general, and the Apple Watch in particular.
Click here to read the issue now.
