Reddit has revealed the key holiday gifting trends for 2024, offering a glimpse into how people are approaching the festive season.

Mums top the gifting wishlist
According to Reddit data, mums are the most challenging yet frequently considered recipients for holiday gifts. Of all parent-related gifting discussions, 64% focus on mums, with 1 in 5 overall holiday gifting requests dedicated to finding the perfect present for her.

Self-gifting grows in popularity
Treating oneself is no longer a taboo. Self-gifting conversations have surged by 32% compared to last year, reflecting a broader focus on self-care during the holidays. Popular ideas include pampering products, tech gadgets, and experiences that offer relaxation and joy.

Kids’ favourites: fun over function
When it comes to kids, Redditors overwhelmingly recommend fun and entertaining toys, with 77% of all suggestions falling into this category. LEGO, Squishmallows, and creative games top the list of most-loved gifts for children.

Pets join the festive fun
Pets are firmly part of the family, and gift-giving for furry friends is booming. Dogs slightly outpace cats, accounting for 54% of pet gift requests. Top recommendations include Kong rolling balls and other interactive toys designed to keep pets engaged and happy.

Holiday Etiquette: Boss gifts are a no-go
The gifting dilemma for bosses continues, with a strong 4:1 ratio of Redditors advising against it. If absolutely necessary, small tokens like handwritten notes are the preferred option over lavish presents.