Groupe Renault, via its media partner OMD, is teaming up with Teads to create interactive video and display advertising and serve the ads across global media brands which reach 1.5bn unique users every month.

OMD will work with Teads Studio, the platform’s integrated creative and data platform, to bring together Renault’s media, creativity, and technology to create video and display ads that work across any device. Teads promises ‘mass reach, brand-safe, fraud-free and highly viewable inventory in top quality publishers’.

“In a context where the battle of the customers attention is a major issue for any advertiser, we were particularly interested in Teads unique qualitative approach,” said Laurent Aliphat, global media at Groupe Renault. “Their perfect consideration of the new requirements of a responsible communication and the obsession to offer an interesting, rich and respectful customer experience were decisive. Their ability to support us around the world with relevant and innovative creative solutions makes Teads an indispensable partner. This partnership is a real commitment to an advertising that is both smarter and more effective.”

Marc Zander, SVP of global client partnerships at Teads, added: “The partnership with Groupe Renault through OMD is the first of its kind in this category, a key indicator that all parties are keen to push a digital transformation for Groupe Renault. Our aim is simple – to help them become best-in-class creatively and drive the scale and quality needed to grow the brand in an increasingly digital world.”