Revolut unveils ‘Money Possibilities’ global ad

Revolut has partnered with Anomaly, to launch “Money Possibilities,” a bold new global campaign spanning over 20 countries, including the UK.

The campaign, which features a mix of film, OOH, DOOH, social, and audio elements, elevates the Revolut brand with a premium aesthetic and emotionally-driven storytelling.

Directed by the renowned Ian Pons Jewell of ProdCo, the campaign film invites viewers on an imaginative journey, showcasing the limitless opportunities a Revolut card unlocks.

Antoine Le Nel, Chief Growth and Marketing Officer, Revolut said: “Our Money Possibilities campaign captures all of the magic that sits in the pocket of a Revolut customer and highlights the emotional connection between people and their money.

“At Revolut, every move we make is designed to bring more opportunities to our users and exceed what has been traditionally delivered by financial services. We want to be the primary choice for our customers and this campaign communicates that ambition for the Revolut brand in 2025 and beyond.”

Camilla Harrisson, CEO of Anomaly London said: “At the heart of Revolut’s meteoric growth is an ever-evolving world class product experience, designed to maximise money possibilities for each and every customer. 

“This campaign takes consumers literally into their own pockets, to experience the multidimensional world of Revolut – where money doesn’t only do so much more – but it actually feels different too. The vision, the ambition and the commitment of everyone involved in this work speaks volumes about the partnership – none of it could have happened without all of us.”