Rightmove launches ad highlighting the diversity of UK homes

Rightmove is showcasing its latest selection of properties to desire in its new campaign.

Developed by Rightmove’s creative agency Neverland, the TV and OOH messaging builds on Rightmove’s recent announcement as the headline sponsor of The Voice UK.

Launching on tomorrow [31 August], across ITV, ITVX, and STV, the campaign will begin with an updated version of the brand’s ‘Dunk’ TV ad, which originally aired last year.

The refreshed version of the film will be featured in several prime slots, including coverage of the 2024 Paralympics, and will be shown across major channels as well as video-on-demand and broadcast-video-on-demand services.

Rightmove Chief Marketing Officer Matt Bushby said: “At Rightmove, we’re committed to giving everyone the belief that they can make their move this autumn.”

“This campaign allows us to showcase the diversity of homes on our platform across the UK—from the fantastical to the familiar. We’re not just telling stories about homes, we’re showing that Rightmove is the place to go where everyone can find the home for them.”

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