Rightmove is highlighting how it helps the British public find their perfect home, no matter how unique their needs.

Developed by London agency Neverland, the ‘If they can find it, so can you’ campaign features a 30-second hero ad that tells the story of a woman finding her ideal niche home through the platform.

The campaign, set to reach over 60 million people across the UK, will debut on Christmas Day. Media planning and buying are managed by WPP’s Wavemaker.

The ad will run across key TV slots during the festive season and feature on video-on-demand, YouTube, cinema, social media, radio, and out-of-home platforms.

Rightmove CMO Matt Bushby explained: “We’re really fortunate that over 80% of all time spent on property portals is on Rightmove, so we want to use our brand to make sure home-hunting is front of mind from the moment the mince pies come out on Christmas Day.

“Our new campaign shows that whatever you’re looking for, no matter how unique, you can find it on Rightmove. We’re delivering that message across different audiences and life moments, and it’s timed to help our partners at two really key moments for the housing market, the Boxing Day bounce and subsequent New Year activity.”

Neverland joint ECD Andy Clough commented: “What makes a home special is what it means to you. This campaign shows the true scale of Rightmove and that, whoever you are, you can believe there is a wonderful home waiting to be found.”