Retailer Robert Dyas has launched a multichannel campaign, ‘Cut the cost this Christmas’, to position the company as the go-to destination for Christmas and to support customers through tough times with great quality products at great value.

The campaign will be phased throughout the season to reflect shoppers’ changing moods and activities, including decorations for getting their homes ready for Christmas; gifting for family and friends; and entertaining guests on Christmas Day. The hero Christmas messaging will run across the entire season, with additional messaging around Black Friday and specific products.

The campaign will run across online video, online display, digital audio and radio from today until 21 December. Robert Dyas will also be running the campaign across in-house channels including CRM, social, influencers, partnerships, store theatre, and its website.

Robert Dyas created digital display assets in-house. The online video and radio elements were created and produced by What’s Possible Creative Studio. Media was planned and bought by The Specialist Works.