Salesforce has announced the opening of the UK’s first AI centre, as part of a $4 billion investment.

Situated in London, the new space will allow industry experts, developers and customers to collaborate on innovation and develop new skills.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

Speaking at the 2024 Salesforce World Tour in London, the company’s UK CEO, Zahra Bahrololoumi, said: “AI has the potential to drive major growth for UK businesses – with the UK AI market predicted to reach over $1 trillion by 2035. To realise this opportunity, industry-leading experts must work together to develop innovative solutions and overcome obstacles.

“By locating Salesforce’s first AI Center in London, we are sending a clear message to customers and partners on AI: we are deeply committed to working closely together so that you can reap the rewards of this transformative technology while ensuring it is a force for good.”

At the London event, the company unveiled its latest AI product innovations, allowing businesses to unlock insights from previously inaccessible unstructured data.

The tool also allows them to take action across all channels and touchpoints, including sales, service, marketing, commerce, analytics and other applications, the company revealed.

READ MORE: Interview: Salesforce Marketing Cloud on empowering ecommerce success through innovation