Scratchino and Sports Revolution in Mobile Scratchcard Tie-up

Mobile scratchcard developer Scratchino has appointed sports marketing agency Sports Revolution as its exclusive agent for sales to UK football clubs and associations.

Sports Revolution, which holds advertising rights with Barclays Premier League clubs, will market football-themed mobile scratchcards, under the brand scratch2score, to over 4m online fans per month.

Martin Copus, digital director for Sports Revolution, says: “Partnering with Scratchino provides us with a unique dimension in our new digital offering for rights holders and advertisers. Scratchino is the perfect mix of form and function – bringing touch-screen technology to the tried-and-trusted vehicle of scratchcards. This is the second major deal in our fan-app portfolio, demonstrating our commitment to driving fan engagement and connecting brands with fans via digital and mobile media.”