SEAT has chosen its first ever dedicated mobile agency to develop a mobile site and apps for its pan-European audience.
According to the company, this marks an increase in investment into the mobile space, with little made to date.
Timed to coincide with the launch of the new Leon model in November, Movement will define and deliver the manufacturers mobile strategy, including creating a mobile advertising campaign.
Clive Baker, managing director of Movement, said: “This is an innovative campaign and it’s great to see SEAT pioneering the use of mobile in its wider marketing strategy. Mobile is fast becoming recognised as an important medium for brands looking to engage with a younger audience and our campaign has been created with this in mind.” 
As a late entrant to the mobile race, we are keen to see how SEAT learns from the work done by others in the sector.
