Senior Hires to Boost BlisMedias Expansion Plans

Emma Lacey, the new Omnicom group head at BlisMedia
Emma Lacey, the new Omnicom group head at BlisMedia

BlisMedia has announced senior sales hires to propel the firm’s expansion in Europe, the Middle East and Africa. cc
Gaetano Faleo joins BlisMedia as head of international sales, EMEA. He previously held the same role at video advertising platform Teads (formerly Ebuzzing), where he played a key role in Teads’ growth from a start-up to a $100m global company in six years.

At BlisMedia, Faleo will be responsible for developing the company’s international sales strategy, building its international sales team and growing media agency partnerships and multinational ad spend. Faleo will also lead the team to open five to six new EMEA territories over the next six months.

Emma Lacey joins Faleo on the team as Omnicom group head, providing senior-level support to the EMEA leadership team. Her UK-focused client portfolio includes McDonald’s, Waitrose, John Lewis, EasyJet and Virgin Active.

She brings to the role a decade’s worth of experience in executing successful sales strategies and managing teams working with top-tier media agencies and campaigns. Previously group head at AOL, she was responsible for cross-platform growth across the firm’s various assets.

With the new hires, BlisMedia plans to scale its presence significantly across EMEA markets. The firm plans to secure more multinational and multi-market campaigns from London-based global media agencies, and expand its presence in UAE, the European markets of France, Italy, Spain and Turkey, and in the Nordic countries.

“Faleo and Lacey will add even greater strength and depth to the current BlisMedia’s sales team and expand our firm’s EMEA presence with their industry know-how and experience in building winning teams,” says Paul Thompson, BlisMedia’s UK MD. “They’re in an excellent position to introduce our unparalleled data-driven insights and cross-platform, multi-device offerings to more media agencies and brands in the region.”