Movie rental firm redbox has launched a Location Finder text service, designed to make renting and returning DVD and Blu-ray Discs easier for consumers nationwide. Movie-lovers can text ‘redbox’ to 50101 from a mobile device, reply to an incoming message with their zip (postal) code and receive a list of redbox locations in the area. The new service is the latest mobile offering from redbox, following the launch of its free iPhone app last November.

The Location Finder service is powered by Signal, which provides Software-as-a-Service (SaaS) cross-channel marketing tools and interactive campaign consultative services. Since its launch in 2006, Signal has helped companies deliver innovative marketing messages to mobile devices. To date, the Signal platform has processed more than 160,000 client campaigns.

The companys flagship SaaS platform – Signal – is a mobile-optimized system that helps marketers rapidly develop, execute and analyze campaigns across mobile, email and social media, all feeding off a common customer database. Signals cross-channel marketing platform is capable of procuring user zip codes based on user location and delivering real-time information in response.

“With more than 24,000 locations and counting, finding the nearest redbox location has never been easier,” said Gary Cohen, senior vice president, marketing and customer experience at redbox. “Our mobile programs continue to enhance the redbox experience and make finding the latest film or the closest redbox simple for consumers.”

Redbox’s ‘rent and return anywhere’ policy lets consumers return movies to any of the more than 24,000 locations nationwide. Each fully automated redbox kiosk holds 630 discs, representing up to 200 titles. Consumers use a touch screen to select the movie they want, swipe a valid credit or debit card and go. Movies can also be reserved via the redbox website.