Skava, which provides mobile and tablet commerce retail technology, and counts 20 per cent of the top 30 internet retailers in the US as clients, has opened a London office to cater for  growing demand from European retailers.

The company notes that mobile traffic in Europe is growing exponentially. In a recent report, Forrester analyst, Martin Gill, commented: “Some eBusiness executives are already reporting that up to 20 per cent of their site traffic is coming from mobile browsers. eBusiness executives must act now … [mCommerce optimization] can’t wait any longer.”

The same report revealed that mCommerce revenues across Europe will rise from €1.7bn (£1.5bn) in 2011 to €19.2bn in 2017, with the lion’s share, more than €11.1bn, coming from retail. This figure will represent 6.8 per cent of total online retail and travel revenues, compared to just over one per cent in 2011.

Skava has over 220 employees and is headquartered in San Francisco. The company partners with leading retailers to create an optimised experience on mobile and tablet devices that is designed to boost conversion rates and revenue. Skava developed the European versions of mobile websites, apps and tablet experiences for Gap, Banana Republic and Toys R Us. In 2012, the SkavaONE platform received over 6bn mobile page views.

“The influx of new mobile devices creates multiple channels through which consumers now try and connect and buy from their favorite retailers,” said Skava CEO, Arish Ali. “Retailers need to build their mobile solutions on a platform which can adjust quickly to new demands, as re-platforming is time consuming and expensive. We are a long-term partner for leading retailers and we are excited to bring our services to Europe to offer the same solutions the top tier retailers in the US are using.”