Skys movie streaming service Now TV has arrived on iOS. Now TV enables users to watch Skys available range of films without the need for a satellite TV subscription – titles can be rented individually; alternatively, users can pay a monthly subscription for unlimited access.
NowTV launched last month online, with a web app which could be accessed on desktops and the odd Android handset. 
For now, its just films – no great shakes, given that Lovefilm and Netflix already have their own apps offering the same service – but Sky promises it will be adding live Sky Sports content to the service in the coming months, followed by programmes from its Sky One, Atlantic, Arts and Living channels.
