Sky is launching its most localised marketing campaign ever to celebrate the launch of Sky Sports+.

This campaign will highlight EFL and Super League teams nationwide, showcasing the unparalleled access fans now have with the new Sky Sports+ dedicated channel, mobile app, and live streams all at no extra cost.

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As a result, Sky Creative is unveiling 83 localised OOH advert variants across the EFL and Super League, supported by regional print and digital adverts.

The campaign uses dynamically updated templates that feature club badges, nicknames, colours, and fan-specific terminology to reflect local team identities, resulting in over 1,000 campaign assets.

The campaign, created by Sky’s in-house agency and Rapport, began on 30 June, with a 30-second advert released during the first England Euros match earlier this summer.

It continues with OOH activity launching this week and spans across TV, OOH across the UK, radio, digita land social media, with influencer activity from all 72 EFL teams and a partnership with TalkSPORT fan networks to engage specific club fan communities.

Sky and NOW, Director of Sports Marketing, Dave Stratton, said: “With so much on offer with Sky Sports + we brought it to life by breaking it down to the specifics of what it means for each fan and their club. The result is our most personalised and engaging campaign ever, delivered across multiple touch points on a team by team basis across the length and breadth of the country.

“It’s been an honour to put the EFL and Super League front and centre of our start of season campaign – giving those fantastic leagues and their fans the platform they deserve.”