Snapchat has published its monthly active user (MAU) numbers for the first time, revealing that it has over 21m MAUs in the UK.

Snapchat currently reaches 90 per cent of 13-24 year olds and 75 per cent of 13-34 year olds across the UK, while over 45 per cent of Snapchatters in the UK are 25 years or older. 

In the UK, users open the app an average of 50 times per day, and almost 70 per cent of Snapchatters use the platform’s AR lenses daily to express themselves creatively and try on and buy products from their favourite brands.

“The UK Snapchat community is large, engaged, happy and growing,” said Ronan Harris, President EMEA, Snap Inc. “They love our platform because it’s a fun and pressure free place to connect with their friends and family, engage with incredible AR experiences and watch great content from the creators they love. This presents a huge opportunity for brands, media organisations and creators who want to connect with an audience that are in a unique mindset and open to discovery and meaningful connections. As the UK Snapchat community continues to grow, so too does the potential for our partners to drive real results.”

The UK continues to be one of Snap’s priority markets and the company is continuing to invest in partnering with its local network of advertisers, content creators and AR developers.