Snapchat teams up with WBD to revolutionise sports content ahead of Paris Olympics

Snapchat has partnered with Warner Bros. Discovery (WBD) to revolutionise how millions of fans engage with and celebrate sports content ahead of this summer’s sporting events.

As a result of the partnership, Snapchat users across the UK, France and the rest of Europe will have exclusive content of Olympic Games in Paris via the social media giant.

This content will include official highlights and daily behind-the-scenes content.

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Meanwhile, during the Olympic Games, Eurosport, WBD’s premier sports brand, will provide an inside look at the tournament from the POV of the athletes, celebrities and fans.

Eurosport’s coverage will also celebrate the unique stories from Paris, showcasing the joy of sport and its power to unite people.

Additionally, a weekly sports show will launch on Snapchat, tailored for audiences in France and the UK, featuring top sporting content from WBD’s portfolio, including major tennis, football and combat sports events.

As a result of the partnership, the social media giant will also introduce TNT Sports on the platform for the first time, offering highlights from all UEFA Club competitions, including the UEFA Champions League, Europa League and Conference League.

This show will serve Snapchat football fans through the end of the 2026 football season.

Snapchat Senior Manager of Sports Partnerships, Kahlen Macaulay, said: “With so many exciting sporting events taking place in the next two years, sport continues to drive the cultural narrative and connect people. The power of Warner Bros. Discovery’s sports brands and their storytelling capabilities are second to none, which is why we’re so excited to be able to bring this to European Snapchatters every single week through 2026.

“We know the appetite our community has for great sports content and the desire to follow, engage and be part of the moment. Our partnership with Warner Bros. Discovery serves that demand, starting with Eurosport’s coverage of the biggest global sporting event, the Paris 2024 Olympic Games on Snapchat.”

WBD Sports Europe, Senior Director of International Digital Ad Sales, Luke Whalley, continued: “Our all-platform approach to distributing world-class coverage of the biggest events in the sporting calendar and telling the stories of the athletes competing is how we engage the widest possible international audience.

“We can’t wait to kickstart our partnership with Snapchat to complement the storytelling on our own platforms, helping to connect millions of new fans with inspiring athletes, unmissable sporting moments and exclusive behind-the-scenes content that we know audiences new and old will love.”