Team GB appoints Global as Official Audio Partner for Paris 2024

Global has become the Official Audio Partner of Team GB for the 2024 Paris Olympics.

As part of the partnership, the media and entertainment company will be broadcasting live from Team GB House during the games.

Global presenters, journalists, and podcast hosts will capture all the excitement and energy from the venue, offering behind-the-scenes interviews with Team GB athletes, live reactions to the biggest moments of the Games and medal celebrations with the athletes themselves.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

In partnership with NatWest, Team GB’s Official Banking Partner, Heart, Capital  and Classic FM will broadcast from Team GB House from the Opening Ceremony on 26 July to the Closing Ceremony on 11 August.

Meanwhile, Global Original podcasts, including The Sports Agents with Gabby Logan and Mark Chapman, and Tom Dean Medal Machine, will also produce exclusive episodes from Team GB House.

Leading up to Paris 2024, NatWest and Global will collaborate with Team GB athletes to deliver a series of inspirational team talks.

Team GB, Commercial Director, Tim Ellerton said: “Team GB House is the ultimate place for fans to get involved in the magic of Paris 2024, so we’re delighted that Global, in partnership with NatWest, will be joining us to give listeners back at home a slice of the action too.

“We know how much the support of the nation means to our athletes, so having Global’s audience behind them throughout the competition will be invaluable, and we look forward to working together to bring their stories to life.”

Global’s Chief Commercial Officer, Mike Gordon, added: “We are so delighted to be the official audio partner for Team GB. This year’s Olympics in Paris will be the closest to home since 2012 and it will rekindle the spirit of the Games right across the UK.

“We know our listeners want to feel part of significant cultural moments and in collaboration with NatWest, this partnership allows us to leverage our strength of bringing fans closer to the action.”