The OK Beauty Club allows for consumers to receive free product samples while providing leading beauty brands with powerful consumer data and feedback.
By integrating with SoPost’s sampling platform, OK Beauty Club brands can target their product-sampling campaigns based on consumers’ specific needs and beauty preferences. Through members adding in their personal preference, unique ‘zero party data' consumer data is created which can be very powerful pieces of data for brands to consider while planning future initiatives.
By joining OK Beauty Club, community members can receive free samples of products they’re actually interested in, leading to better consumer insights and higher engagement for beauty brands.
Users also have the option of leaving reviews that can be syndicated via the SoPost platform, creating deep data insights for brands looking for both consumer and product feedback.
Top beauty brands have deployed SoPost’s community solution, with many other brands on the way. To date, the OK Beauty Club community has garnered over 20,000 active users.
OK Beauty Club is free to join and is available for users in the United Kingdom.
“We’re thrilled to be able to partner with OK Magazine to provide their readers a unique and authentic online sampling experience. As we look ahead, we believe that community-driven sampling will continue to expand as a channel for leading beauty brands to gather real consumer insights at scale,’” said CEO and Founder of SoPost, Jonny Grubin.